Information Underload

When large numbers of your listeners are caught up in the heart of a story, involving and engaging them is just as important as informing them. Aside from on air content, a radio station’s website can add context and detail which you simply can’t fit into a three minute news bulletin.

But how you do this can make a real difference of the perceptions of your audience. And for once, I will offer no analysis or comment on who’s done things better or worse in this situation. Simply two screen grabs of coverage for the forthcoming tube strike. Firstly from the BBC and then from LBC.

Discuss at leisure.



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